Apparently it's just a scam by the marketers to steal money from the pockets of church-goers. They're stretching the Jesus comparison -- a lot.
[T]his is no “The Lion, the Witch and the Wardrobe” that bludgeons the viewer with its Christianity. One must squint to see the Jesus between all of the explosions.I trust John, so I guess it's possible for an atheist to enjoy this movie. And if he's right and the marketing push is a scam aimed at Christians, the pastors who urged their flocks to see this movie are probably feeling quite foolish today.