You have to give them credit for coming up with this one. Not one person has ever come back to say, "You fiends! You liars! How dare you promise me an afterlife?! I'm rotting in my goddamn grave! Damn you!!"
And so it goes. Gullible people will always be drawn to gods, witchcraft and lotteries. And they'll get absolutely nothing for their meaningless efforts and wasted lives.
Way to go, churches! And no one can even prosecute you for your Ponzi scheme! You guys are perfect, untouchable criminals. You must be so proud!