It's a growth chart for kids, using first baseman Lucas Duda's image. He's 6'4" and I imagine it's made with a lifesize image of this earnest, hardworking player. I'm a big fan of his because he's talented and he tries so hard. He'll be a well-regarded baseball star, when all is said and done. That's my prediction. But for now, he's young and this is his first major league team.
To return to the topic of branding, the idea of using his image for a height chart for kids is really good. Not only will kids have fun trying to grow as tall as Lucas, they'll also turn into lifelong Mets fans. That outcome is built into this lightweight giveaway.
That's smart. It costs the Mets next to nothing to produce, turns kids into fans, provides fun for the kids in their private lives -- and gives Lucas something really nice to remember when he's old and gray. I mean, just imagine how many kids will use this chart for years. They'll remember it all their lives, which has to be a kick for young Lucas.
Now, that's good branding. It's positive in every direction. You can't ask for more than that.