June 21, 2015

Positive branding

The NY Mets, like every other team, occasionally gives free stuff to fans who buy tickets. Usually these are tacky throwaway items, but I really like this one. (That's it on the left.)

It's a growth chart for kids, using first baseman Lucas Duda's image. He's 6'4" and I imagine it's made with a lifesize image of this earnest, hardworking player. I'm a big fan of his because he's talented and he tries so hard. He'll be a well-regarded baseball star, when all is said and done. That's my prediction. But for now, he's young and this is his first major league team.

To return to the topic of branding, the idea of using his image for a height chart for kids is really good. Not only will kids have fun trying to grow as tall as Lucas, they'll also turn into lifelong Mets fans. That outcome is built into this lightweight giveaway.

That's smart. It costs the Mets next to nothing to produce, turns kids into fans, provides fun for the kids in their private lives -- and gives Lucas something really nice to remember when he's old and gray. I mean, just imagine how many kids will use this chart for years. They'll remember it all their lives, which has to be a kick for young Lucas.

Now, that's good branding. It's positive in every direction. You can't ask for more than that.

2 comments:

Artichoke Annie said...

Hmmm I have some hockey players in mind that I'd like a growth chart on. I digress, anyway I agree this is neat. Better than a box O'Wheaties. If my son had this as a kid it would still be tucked away in his treasure box along with all the baseball cards he would look at endlessly.

writenow said...

Hi, Annie! Heck, I want one of these for my wall. Can someone out there get me one?